Facebook ads agency hours, without the retainer
Meta Ads has changed what good management looks like. Targeting is broader than it used to be, Advantage+ campaigns make many audience decisions for you, and the biggest lever left in your hands is the creative you feed the system and the signal quality coming back from your site. A Facebook ads agency usually wraps that work in a large retainer. With RemoteMarketer you buy Meta Ads hours from a remote paid social specialist on a monthly plan, and every hour goes into the things that still move results on Facebook and Instagram.
No calls. Month-to-month. You own every ad account.
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Creative testing plan and ad builds3 h
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Copy and creative adaptation per placement2 h
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Audiences, exclusions and campaign structure1.5 h
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Pixel, Conversions API and event checks1 h
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Budget pacing and fatigue monitoring1 h
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Written results note1.5 h
What your Meta Ads specialist does each month
Paid social is a creative testing machine with a measurement problem attached. The monthly routine keeps both halves healthy.
- Plan a creative testing calendar: new hooks, formats and angles every week or two, with one variable changed at a time.
- Brief and adapt creative for Feed, Stories and Reels placements, including 9:16 crops, captions and the first three seconds of video.
- Read the frequency and creative fatigue signals and rotate ads before cost per result climbs.
- Run Advantage+ shopping or sales campaigns beside manual campaigns where control still matters, such as retargeting and existing customer exclusions.
- Build and maintain custom audiences from site visitors, video viewers, Instagram engagers and customer lists, and lookalikes where they still help.
- Check the Meta Pixel and Conversions API setup, event match quality and deduplication, so the algorithm optimizes for real purchases or leads.
- Manage lead form campaigns with qualifying questions, and pass leads to your CRM or inbox without delay.
- Write a weekly note on which creatives won, which were paused and what is being tested next.
Why creative and signal matter more than targeting on Meta
Interest stacks and narrow audiences used to be the craft of a Facebook ads agency. Today the delivery system finds buyers on its own when two things are right: the ad gives it a clear reason to stop the scroll, and the conversion signal tells it who actually bought. That is why your specialist spends more hours on creative angles and Conversions API checks than on audience settings. Instagram Reels and Stories reward native, vertical, fast-opening video; Facebook Feed still works well for longer copy and offers. Placements are compared on cost per result, not on reach, and attribution settings are reported plainly, so a seven-day click result is never presented as something larger.
How Meta Ads hours are typically spent
With Starter, 10 hours a month covers one Meta ad account with steady testing. On Growth, paid social often takes about 12 of the 25 hours, leaving room for email or Google Ads alongside. Creative production itself (filming, design) can be counted in hours or supplied by you.
- Creative testing plan and ad builds Starter, 10 h 3 h Growth, Meta Ads share about 12 h 4 h
- Copy and creative adaptation per placement Starter, 10 h 2 h Growth, Meta Ads share about 12 h 2.5 h
- Audiences, exclusions and campaign structure Starter, 10 h 1.5 h Growth, Meta Ads share about 12 h 1.5 h
- Pixel, Conversions API and event checks Starter, 10 h 1 h Growth, Meta Ads share about 12 h 1.5 h
- Budget pacing and fatigue monitoring Starter, 10 h 1 h Growth, Meta Ads share about 12 h 1 h
- Written results note Starter, 10 h 1.5 h Growth, Meta Ads share about 12 h 1.5 h
Which plan fits your Facebook and Instagram ads
Starter costs $990 a month ($841 per month billed yearly) for 10 hours with one lead specialist, enough for one account with a focused offer. Growth costs $2,290 ($1,946 billed yearly) for 25 hours, two to three specialists and up to four channels, which suits brands that pair Meta Ads with email marketing services or Google. Team costs $4,990 ($4,241 billed yearly) for 60 hours, a live dashboard and marketing lead hours. Your ad spend is billed by Meta to your own card and is never part of the plan. See all details on pricing.
How your Meta Ads hours begin
In the brief you pick Meta Ads, choose a goal such as more online sales or more leads, and add your monthly budget. The estimate appears instantly. A written proposal reaches your inbox within 2 business days. In week one you add the specialist as a partner or person in your Business Manager with the right permissions, the specialist checks the Pixel, Conversions API and domain verification, and the first creative test is planned. No sales calls, only email and shared docs. The full flow is on how it works.
1. Answer three questions
Pick the channels you need, your main goal and your monthly ad budget. It takes under a minute and needs no account.
2. See your estimate
The estimate shows the recommended plan, total hours, monthly price and the mix of specialists. It is built from typical hours per channel, adjusted for your goal and budget, plus time for coordination.
3. Send the brief
Create an account, confirm your email with a 6-digit code and add your company, website, timeline and anything we should know. You can edit the brief until the proposal arrives.
4. Read your written proposal
Within 2 business days you get the plan, the hours per channel, the specialist roles and a first-month task list by email. Questions go back and forth in writing, and replies arrive within one business day.
5. Start in week one
After you accept, we request access to your accounts, check tracking, agree the first priorities and start the work.
Your Business Manager, pages and creative stay yours
Your Business Manager, ad accounts, Facebook page, Instagram profile, Pixel and audiences remain owned by your business. The specialist is added with the least access needed, never by sharing a login, and removed when the plan ends. Every ad, every winning creative and every audience stays in your account. If you also need organic posting and community replies, that work sits under social media management services, and online stores can see how channels combine on for ecommerce.
FAQ
01
Do you run ads on both Facebook and Instagram
Yes. Meta Ads hours cover Facebook and Instagram placements, including Feed, Stories and Reels, managed from the same ad account.
02
Who makes the creative
The specialist writes copy, plans angles and adapts assets for each placement. You can supply photos and video, or use plan hours for simple edits and static designs. Full video production is quoted in the proposal.
03
Do you set up the Conversions API
Yes. Checking the Pixel, setting up or repairing the Conversions API, deduplicating events and verifying your domain are part of week one.
04
How much should I spend on Meta Ads
That depends on your margin and cost per result. Many small advertisers start testing at a modest daily budget per campaign and scale what works. The proposal suggests a starting budget based on your goal.
05
Is this different from a social media manager
Yes. Meta Ads hours are paid campaigns. Organic posting and replies are separate work, described on hire social media manager.
Related reading
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