PPC management services across every search platform
Paid search rarely lives on one platform. Most small and mid-sized advertisers run Google Ads, a smaller Microsoft Advertising account that was imported once and never touched again, a Shopping feed with errors nobody reads, and maybe a retargeting line on top. Our PPC management services treat all of that as one budget with one goal. A remote PPC specialist works your accounts every week on a monthly plan of hours, keeps the platforms in step with each other, and tells you in writing where each dollar and each hour went.
No calls. Month-to-month. You own every ad account.
-
Search terms review and negative keywords2 h
-
Bids, budgets and pacing across platforms2 h
-
Microsoft Ads sync and fixes1 h
-
Shopping feed health and product groups1.5 h
-
Ad copy and asset testing1.5 h
-
Conversion checks and reporting2 h
What your PPC specialist does every month
The work is the same discipline on every platform: find the queries that make money, stop paying for the ones that do not, and move budget toward whichever engine returns the lower cost per lead or the higher return on ad spend this month. The difference between an account that drifts and one that improves is the routine below, done on a schedule instead of when someone remembers.
- Review the search terms report on each platform and add negative keywords at account, campaign and shared list level.
- Compare cost per conversion between Google Ads and Microsoft Advertising and shift budget to the cheaper source of the same lead.
- Keep Microsoft Ads in sync after Google imports, then fix what the import breaks: bid adjustments, audience lists, ad extensions and LinkedIn profile targeting.
- Check the merchant feeds for disapproved products, missing GTINs, price mismatches and weak titles that hurt Shopping visibility.
- Set and adjust bidding strategies per campaign (target CPA, target ROAS, maximize conversions, or manual CPC where volume is too thin for smart bidding).
- Write and rotate responsive search ad assets, then retire the low performers once the asset report has enough data.
- Watch budget pacing so no campaign runs out by the 20th or underspends without anyone noticing.
- Send a written note with what changed, why, and what is planned for the next week.
One budget across search engines, not three separate accounts
Agencies often report each platform on its own page, which hides the most useful question: if you had one more thousand dollars, where should it go. Your specialist reads blended numbers first. Branded search on Microsoft often converts at a lower cost than on Google, older and desktop-heavy audiences tend to show up there, and Shopping campaigns can cannibalize branded text ads if nobody segments them. These are the kinds of decisions that only appear when one person owns every paid search account at once.
- Shared negative lists so a term you excluded on Google does not keep spending on Microsoft.
- Consistent conversion actions and naming, so cost per lead means the same thing on every platform.
- A single weekly view of spend, conversions and cost per conversion by engine.
How PPC hours are typically spent
A Starter plan gives you 10 hours a month, which suits one or two paid search accounts with a steady budget. On Growth, PPC usually takes about 14 of the 25 hours, with the rest going to a second channel such as SEO or analytics. These are realistic working ranges, adjusted to your account in the written proposal.
- Search terms review and negative keywords Starter, 10 h 2 h Growth, PPC share about 14 h 3 h
- Bids, budgets and pacing across platforms Starter, 10 h 2 h Growth, PPC share about 14 h 3 h
- Microsoft Ads sync and fixes Starter, 10 h 1 h Growth, PPC share about 14 h 2 h
- Shopping feed health and product groups Starter, 10 h 1.5 h Growth, PPC share about 14 h 2 h
- Ad copy and asset testing Starter, 10 h 1.5 h Growth, PPC share about 14 h 2 h
- Conversion checks and reporting Starter, 10 h 2 h Growth, PPC share about 14 h 2 h
Which plan fits your paid search
Starter is 10 hours a month for $990 ($841 per month billed yearly) and covers one or two accounts run by one lead specialist. Growth is 25 hours for $2,290 ($1,946 per month billed yearly) and fits advertisers who want PPC plus SEO or tracking under the same plan, with a weekly hour report. Team is 60 hours for $4,990 ($4,241 per month billed yearly) for larger multi-platform programs with a live dashboard and marketing lead hours. Ad spend is never part of the plan: you pay each ad platform directly from your own account. Compare all four on pricing, or see the Google-only angle on Google Ads management services.
How PPC management starts
You choose paid search in a short brief, add your goal and monthly ad budget, and see an instant hour and price estimate. A written proposal arrives by email within 2 business days, with the plan, the hours and the first priorities for your accounts. In week one you grant access, the specialist checks conversion tracking on every platform, and the first fixes go in. There are no calls at any point; everything runs by email and shared docs. The full sequence is on how it works.
1. Answer three questions
Pick the channels you need, your main goal and your monthly ad budget. It takes under a minute and needs no account.
2. See your estimate
The estimate shows the recommended plan, total hours, monthly price and the mix of specialists. It is built from typical hours per channel, adjusted for your goal and budget, plus time for coordination.
3. Send the brief
Create an account, confirm your email with a 6-digit code and add your company, website, timeline and anything we should know. You can edit the brief until the proposal arrives.
4. Read your written proposal
Within 2 business days you get the plan, the hours per channel, the specialist roles and a first-month task list by email. Questions go back and forth in writing, and replies arrive within one business day.
5. Start in week one
After you accept, we request access to your accounts, check tracking, agree the first priorities and start the work.
Your accounts stay yours
Every Google Ads, Microsoft Advertising and Merchant Center account stays registered to your business, billed to your card. The specialist gets user access with the lowest role that does the job, never a shared password, and access is removed when the plan ends. Campaign structure, negative lists, ad copy and reports remain in your accounts and your shared folder. If your tracking needs a rebuild before bids can be trusted, pair this with marketing analytics services.
FAQ
01
Do you manage Microsoft Advertising as well as Google Ads
Yes. Microsoft Ads is part of PPC management by default when you run it, including fixing the gaps a Google import leaves behind and keeping negative keywords in step on both platforms.
02
Is ad spend included in the monthly price
No. The plan buys specialist hours. Your ad spend is paid by you, directly to each platform, from your own billing settings, so you always see the real cost per click.
03
Can PPC hours also cover paid social
On Growth and Team, yes, hours can be split between paid search and Meta Ads. If social is your main paid channel, the Facebook ads agency page explains how those hours work.
04
How quickly will results change
Fixes like negative keywords and broken conversion actions often show in the first weeks. Bidding strategy changes need a learning period, commonly two to four weeks, before the numbers are fair to judge.
05
Do unused hours roll over
No. Hours reset each month. If a busy month needs more time, the specialist re-prioritizes within your hours and you can move up a plan from the next billing cycle.
Related reading
Back to all servicesSee what your paid search needs per month
Pick your platforms and budget and get an hour estimate in under a minute.
Recommended plan
Hours per month
- Monthly
- Yearly, per month
Specialists