Google Ads management services by a specialist
Google Ads keeps adding automation, and every new layer makes the account easier to launch and harder to steer. Performance Max hides where spend lands, broad match widens reach faster than most budgets can absorb, and smart bidding only works when the conversion data it learns from is clean. Our Google Ads management services put a remote specialist inside your account every week to control what Google decides on your behalf: the signals it learns from, the queries it buys, and the campaign types that deserve the budget.
No calls. Month-to-month. You own every ad account.
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Search terms, match types and negatives2.5 h
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Performance Max asset groups and signals2 h
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Shopping segmentation and feed fixes1.5 h
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Bidding targets and budget pacing1.5 h
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YouTube or Demand Gen campaigns0.5 h
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Conversion checks and written report2 h
What your Google Ads specialist does every month
The goal is an account where automation works for you because the inputs are right. That means steady, unglamorous work inside each campaign type, logged hour by hour in your report.
- Search campaigns: read the search terms report, tighten match types, build negative keyword lists and keep ad groups themed closely enough for relevant ads.
- Performance Max: structure asset groups by product line or audience, feed audience signals, add brand exclusions and account-level negatives, and check the placement and search term insights Google does show.
- Shopping: segment campaigns by margin or best sellers, split branded from generic queries, and work with the Merchant Center feed so titles carry the words buyers type.
- YouTube and Demand Gen: set up video campaigns for remarketing or awareness, pick placements and audiences, and keep view-based conversions from inflating results.
- Bidding: choose between target CPA, target ROAS, maximize conversions and maximize clicks per campaign, set realistic targets, and avoid changes during learning periods.
- Conversion value rules and offline conversion imports where leads close later in your CRM.
- Recommendations tab review, applying only what fits and dismissing auto-apply suggestions that raise budgets.
Search, Performance Max, Shopping and YouTube, each managed on its own terms
Each campaign type needs a different hand. Search rewards control: tight keywords, strong ad copy, clear landing pages. Performance Max rewards good inputs and strict guardrails, because you cannot bid per keyword and can only shape what the algorithm sees. Shopping is mostly a feed and margin problem disguised as an ads problem. YouTube is judged on reach, view rate and assisted conversions, not last click. A generalist who treats them all the same usually ends up with Performance Max eating branded search and taking credit for sales that would have happened anyway. Your specialist checks for exactly that overlap and separates brand terms so you see what new demand each campaign creates.
How Google Ads hours are typically spent
On Starter, all 10 hours can go to one Google Ads account. On Growth, a Google-heavy advertiser often puts around 15 of the 25 hours into Google Ads, leaving the rest for analytics or a second channel. Your proposal sets the split for your account.
- Search terms, match types and negatives Starter, 10 h 2.5 h Growth, Google Ads share about 15 h 3 h
- Performance Max asset groups and signals Starter, 10 h 2 h Growth, Google Ads share about 15 h 3 h
- Shopping segmentation and feed fixes Starter, 10 h 1.5 h Growth, Google Ads share about 15 h 3 h
- Bidding targets and budget pacing Starter, 10 h 1.5 h Growth, Google Ads share about 15 h 2 h
- YouTube or Demand Gen campaigns Starter, 10 h 0.5 h Growth, Google Ads share about 15 h 2 h
- Conversion checks and written report Starter, 10 h 2 h Growth, Google Ads share about 15 h 2 h
Which plan fits your Google Ads account
Starter at $990 a month ($841 billed yearly) gives you 10 hours and one lead specialist, enough for a single account running Search with one or two other campaign types. Growth at $2,290 ($1,946 billed yearly) gives 25 hours across up to four channels, a weekly hour report and a strategy brief in month one. Team at $4,990 ($4,241 billed yearly) adds a live GA4 or Looker Studio dashboard and marketing lead hours for accounts with large Shopping catalogs or several markets. Ad spend stays on your own Google billing. If you also run Microsoft Ads and want both managed as one program, read PPC management services. Full plan details are on pricing.
How your Google Ads work begins
Select Google Ads in the brief, set your goal and monthly ad budget, and the estimate shows hours and price right away. Within 2 business days you get a written proposal by email covering the plan and the first account priorities. In the first week you add the specialist as a user in Google Ads, Merchant Center and GA4, the specialist audits conversion actions and account structure, and the first changes go live. Everything is in writing, with replies within one business day. Read the steps on how it works or start with an estimate.
1. Answer three questions
Pick the channels you need, your main goal and your monthly ad budget. It takes under a minute and needs no account.
2. See your estimate
The estimate shows the recommended plan, total hours, monthly price and the mix of specialists. It is built from typical hours per channel, adjusted for your goal and budget, plus time for coordination.
3. Send the brief
Create an account, confirm your email with a 6-digit code and add your company, website, timeline and anything we should know. You can edit the brief until the proposal arrives.
4. Read your written proposal
Within 2 business days you get the plan, the hours per channel, the specialist roles and a first-month task list by email. Questions go back and forth in writing, and replies arrive within one business day.
5. Start in week one
After you accept, we request access to your accounts, check tracking, agree the first priorities and start the work.
You own the account and its history
Your Google Ads account, its history, its audiences and its billing stay under your business. If you have a manager account relationship elsewhere, nothing changes ownership. The specialist gets standard or admin access only when the task requires it, never your password, and access is removed when the plan ends. Account history matters because smart bidding learns from it, so keeping it in your name protects the asset you paid for. Clean tracking is the base of all of this, which is why many plans add hours from marketing analytics services.
FAQ
01
Should my account use Performance Max
Often yes for ecommerce with a healthy feed, less often for lead generation with thin conversion data. The specialist tests it beside Search with brand exclusions so you can see whether it adds new sales or only moves credit.
02
Can you work with an account another agency built
Yes. Week one starts with an audit of structure, conversion actions and bidding, then the specialist keeps what works and fixes what does not without wiping the account history.
03
Do you manage YouTube ads
Yes, as part of Google Ads hours: remarketing and awareness campaigns, placement and audience choices, and honest reporting of view-through conversions.
04
What does it cost per month to manage Google Ads
Plans start at $990 a month for 10 hours. Ad spend is separate and paid to Google directly. The Google Ads management cost guide explains how agencies typically price this.
05
Will you turn on auto-applied recommendations
No. Recommendations are reviewed one by one, and any that raise budgets or broaden targeting without a reason are dismissed.
Related reading
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