Virtual marketing assistant support, checked by a specialist
A virtual marketing assistant from RemoteMarketer takes the repeatable execution work off your desk: scheduling posts, pulling reports, updating lists, uploading articles and keeping campaign trackers current. The difference from a standalone assistant is supervision. Every task runs under a lead specialist who sets the instructions, reviews the output and owns the result, so the work is done the way a marketer would want it done. Assistant hours come out of the same monthly plans as all our other work, and the hour report shows who did what.
No calls. Month-to-month. You own every ad account.
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Specialist planning and checklists2 h
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Post scheduling and publishing2.5 h
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Reports assembled and checked1.5 h
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List and CRM upkeep1.5 h
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Trackers, UTMs, listings1 h
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Specialist work on results1.5 h
Execution tasks a marketing assistant takes over
These are the jobs that eat a founder's or marketing manager's week without needing senior judgment each time. Once the specialist has written the checklist, the assistant runs it reliably.
- Scheduling approved social posts and stories, checking links, tags and alt text before each one is queued.
- Publishing blog articles in your CMS: formatting, images, internal links from the brief, meta fields, categories.
- Weekly and monthly reports assembled from GA4, ad platforms and your email tool into a template the specialist set up.
- List upkeep: importing event or trade show contacts with consent records, tagging, removing duplicates and suppressing bounces.
- Campaign trackers and UTM sheets kept in order, so every link follows your naming rules.
- Google Business Profile posts, photo uploads and business hours updates across locations.
- Product feed and listing tidy ups for stores: titles, missing images, out of stock flags noted for the specialist.
- Inbox triage for marketing mailboxes, with anything about pricing, complaints or partnerships passed to you.
What an assistant hour is, and what it is not
We would rather say this plainly. On our plans an assistant hour and a specialist hour cost the same, because both come out of the hours you buy. What you pay for in an assistant hour is execution that a specialist has designed and checks, not a cheaper rate. Strategy, bidding decisions, copy that needs to persuade and anything touching budget stay with the specialist.
| Assistant hour | Specialist hour | |
|---|---|---|
| Typical work | scheduling, publishing, data pulls, list upkeep, trackers | strategy, ad optimization, copywriting, audits, analysis |
| Who decides how | the lead specialist, in a written checklist | the specialist, based on your goals |
| Review | every output checked by the lead | peer review on larger plans |
| Cost on the plan | one plan hour | one plan hour |
| Best for | high volume, repeatable tasks | judgment, results, change |
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Typical work
- Assistant hour
- scheduling, publishing, data pulls, list upkeep, trackers
- Specialist hour
- strategy, ad optimization, copywriting, audits, analysis
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Who decides how
- Assistant hour
- the lead specialist, in a written checklist
- Specialist hour
- the specialist, based on your goals
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Review
- Assistant hour
- every output checked by the lead
- Specialist hour
- peer review on larger plans
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Cost on the plan
- Assistant hour
- one plan hour
- Specialist hour
- one plan hour
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Best for
- Assistant hour
- high volume, repeatable tasks
- Specialist hour
- judgment, results, change
If all you need is general admin with no marketing review, a standalone virtual assistant hired directly is usually cheaper, and we will tell you so in the proposal. Where the assistant layer pays off is when execution errors cost money: a wrong UTM breaks attribution, a missed suppression list hurts deliverability, an unchecked post goes out with a dead link.
A realistic month of assistant and specialist hours
- Specialist planning and checklists Starter, 10 h 2 h Growth, 25 h 5 h
- Post scheduling and publishing Starter, 10 h 2.5 h Growth, 25 h 5 h
- Reports assembled and checked Starter, 10 h 1.5 h Growth, 25 h 3 h
- List and CRM upkeep Starter, 10 h 1.5 h Growth, 25 h 3 h
- Trackers, UTMs, listings Starter, 10 h 1 h Growth, 25 h 3 h
- Specialist work on results Starter, 10 h 1.5 h Growth, 25 h 6 h
Plans that include assistant support
Starter, 10 hours for $990 ($841 a month billed yearly), suits a business that wants one channel kept running with a specialist lead and some assistant time inside the same hours. Growth, 25 hours for $2,290, is where the mix works best: 2 to 3 specialists across up to 4 channels with an assistant handling the repetitive layer. Team, 60 hours for $4,990, adds a marketing lead and a live dashboard. Plans are compared on pricing, and the broader setup of several specialists under one plan is described on fractional marketing team.
Getting an assistant set up
List the tasks in the brief, together with the channels they belong to, and see the estimate. Within 2 business days a written proposal by email splits the hours between assistant and specialist work. In week one the lead specialist gets access to your tools, documents each recurring task as a checklist and runs the first cycle together with the assistant, so quality is set before volume. Details on how it works.
1. Answer three questions
Pick the channels you need, your main goal and your monthly ad budget. It takes under a minute and needs no account.
2. See your estimate
The estimate shows the recommended plan, total hours, monthly price and the mix of specialists. It is built from typical hours per channel, adjusted for your goal and budget, plus time for coordination.
3. Send the brief
Create an account, confirm your email with a 6-digit code and add your company, website, timeline and anything we should know. You can edit the brief until the proposal arrives.
4. Read your written proposal
Within 2 business days you get the plan, the hours per channel, the specialist roles and a first-month task list by email. Questions go back and forth in writing, and replies arrive within one business day.
5. Start in week one
After you accept, we request access to your accounts, check tracking, agree the first priorities and start the work.
Checklists, files and accounts stay with you
Every checklist, report template, tracker and account belongs to your business. The assistant works through individual user roles with the least privilege the task needs, and all access is removed when a plan ends. You keep the documented processes, which makes any future handover easy.
Questions about a virtual marketing assistant
01
Is the assistant a dedicated person?
On most plans the same assistant handles your recurring tasks, working from your checklists, with the lead specialist as your point of contact in writing.
02
Can I buy assistant hours only?
Every plan includes a lead specialist, because supervised execution is the point of the service. You can ask for most hours to go to assistant tasks, and the proposal will show the split.
03
Can the assistant post to social without my approval?
Only content you have approved is scheduled. Replies to comments follow the written rules agreed with the specialist.
04
What tools does the assistant use?
Your own: your CMS, scheduling tool, email platform, CRM and analytics. If you use social media management or email marketing with us, the assistant works in the same accounts.
05
Can I compare this with hiring a freelancer?
Yes, the trade offs are laid out on hire freelance marketer.
Related reading
Back to all servicesHand off the repeatable marketing work
Pick your channels, describe the tasks, and see the hours and monthly price straight away.
Recommended plan
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