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RemoteMarketer

Marketing for ecommerce stores, from feed to repeat order

Marketing for ecommerce lives or dies on three connected systems: the product feed that powers Google Shopping, the paid social that finds new buyers, and the email flows that turn a first order into a second. RemoteMarketer runs all three under one monthly plan of specialist hours, so the person optimizing your Shopping campaigns and the person writing your abandoned cart emails work from the same numbers. You pay for hours, the ad platforms bill your own card, and every account stays yours.

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No calls. Month-to-month. You own every ad account.

A social media manager setting a phone on a small tripod to photograph a client's product on a kitchen counter

The typical ecommerce channel mix and why

Most online stores selling physical products get the best return from a narrow, well-run mix rather than presence everywhere.

  • Google Shopping and Performance Max, because shoppers searching a product name or category are close to buying. The work is mostly in the Merchant Center feed: titles that match how people search, correct GTINs, clean product types, and custom labels that separate best sellers and low-margin items so they can get different budgets. Our Google Ads management page covers the campaign side in depth.
  • Meta Ads on Facebook and Instagram, because they create demand for products people do not yet search for. Catalog ads retarget viewed items, while prospecting campaigns test new creative angles every few weeks before fatigue sets in. More on the Facebook ads agency page.
  • Email flows, because they earn from traffic you already paid for. Welcome series, browse and cart abandonment, post-purchase cross-sell and win-back flows are built once and tuned monthly, usually in a client tool such as Klaviyo or the store platform's own email. See email marketing services.
  • Tracking, because purchase events, values and consent mode must be correct before any of the above can be optimized. A Shopify store with duplicate purchase tags will report inflated returns and push budgets in the wrong direction.

What usually gets fixed first in a store

In week one the analytics specialist confirms that purchases fire once, with the right order value and currency, and that test or cancelled orders are not counted as sales. Then the PPC specialist checks the feed for disapproved items and splits Performance Max asset groups by product category so budgets follow margin. The email specialist reviews whether a welcome flow and a cart reminder exist at all, because many stores send neither. These three fixes often change more than any new campaign.

A realistic month for an online store

This is how 25 Growth hours typically go once onboarding is done.

  • Merchant Center feed fixes and title optimization 3
  • Shopping and Performance Max budget, bids and search terms 6
  • Meta Ads creative tests, catalog retargeting, frequency checks 6
  • Email flow tuning and two campaign sends 5
  • Purchase tracking and attribution check in GA4 2
  • Weekly hour report and monthly review doc 3
Total 25

Seasonal peaks such as Black Friday shift hours toward campaigns and promotional emails inside the same total.

Which plan fits an online store

A store doing a single channel well, for example Shopping only, can start on Starter at $990 a month for 10 hours. Growth at $2,290 a month (25 hours, up to four channels, 2 to 3 specialists) is the natural fit for the Shopping, Meta and email trio. Larger catalogs or stores adding SEO content and a live dashboard move to Team at $4,990 a month for 60 hours with a marketing lead. Annual billing saves 15 percent. Ad spend is never part of the plan. Compare plans on pricing.

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Starter 10 h $990 $99 per hour Growth 25 h $2,290 about $92 per hour Team 60 h $4,990 about $83 per hour Enterprise 120 h from $9,490 about $79 per hour and lower

What you keep

Your Merchant Center, Google Ads, Meta Business account, email platform, customer list and every creative file stay in your name. Specialists get least privilege access you grant from your own accounts, never shared passwords. When the plan ends we remove our access and your flows keep running.

Ecommerce marketing questions

01

Do you work on Shopify, WooCommerce and other platforms?

Yes. The work happens in the ad platforms, the feed and the email tool, so the store platform mostly matters for tracking setup, which the analytics specialist handles in week one.

02

Who writes the ad creative and email copy?

The paid social and email specialists write copy and brief simple creative from your product photos and brand guidelines. You approve before anything goes live.

03

Can you fix a disapproved Merchant Center feed?

Yes, feed diagnostics and disapproval fixes are a normal part of the Shopping hours, and usually the first task when a store has products missing from Shopping.

04

What if a sale needs more hours than our plan?

The team re-prioritizes within your hours that month, for example pausing routine SEO work to run the promotion. If peaks are frequent, you move up a plan from the next cycle.

Related reading

Back to all services
Marketing onboarding checklist for the first 30 days with a new marketing team Access, tracking, conversions, UTM rules and the first wins, week by week. Google Ads management cost for a small business Ad spend versus management fees, the common pricing models and how to budget for both. SEO services pricing and what an hour of SEO work really buys Pricing models, typical ranges, red flags and a realistic monthly SEO budget.

See what your store needs each month

Pick Shopping, Meta Ads and email in the estimate and get hours and price in under a minute.

Which channels do you need?

No calls. Month-to-month. You own every ad account.

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