Marketing analytics services with numbers you can trust
Every marketing decision rests on tracking that most businesses have never checked. The form fill fires twice, purchases from one payment method never reach GA4, consent banners silently drop half the data in Europe, and the ad platforms each claim the same sale. Our marketing analytics services put a remote analytics specialist on your setup each month to build tracking you can trust, keep it working as the site changes, and turn it into reports a busy owner actually reads.
No calls. Month-to-month. You own every ad account.
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GA4 audit and event plan2.5 h
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Tag Manager builds and QA3 h
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Ad platform conversion tracking2 h
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Consent mode and UTM governance1 h
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Dashboard and monthly report1.5 h
What your analytics specialist handles each month
Analytics work has a build phase and a maintenance phase. Both are hours well spent, because broken tracking makes every other channel spend money blind.
- Audit the GA4 property: data streams, event list, key events, data retention, internal traffic filters and cross-domain settings.
- Design an event plan with clear names and parameters for leads, purchases, sign ups and the steps before them.
- Build and maintain Google Tag Manager containers: tags, triggers, variables, versions with notes, and workspace hygiene.
- Set up and test conversion tracking for Google Ads, Meta Pixel and Conversions API, and Microsoft UET, with deduplication where needed.
- Implement consent mode v2 with your consent banner so modeled conversions work and regional rules are respected.
- Write and enforce UTM governance: one naming sheet, lowercase rules, and a link builder your team uses.
- Build Looker Studio dashboards that blend GA4, ad platform and Search Console data.
- Check ecommerce data layers on Shopify or other platforms after theme or checkout changes.
Why GA4 numbers rarely match the ad platforms, and what to do about it
GA4, Google Ads and Meta Ads count differently by design. Attribution models differ, click and view windows differ, and consent choices remove some users from one tool but not another. The specialist does not chase a perfect match, which does not exist. Instead they make each source internally correct, document why the totals differ, and choose one source of truth per decision: GA4 for channel comparison, the ad platform for bid optimization, your CRM or store for revenue. That written note ends the monthly argument about which number is real, and it lets the PPC management services and paid social work optimize on clean signals.
How analytics hours are typically spent
On Starter, 10 hours suits a tracking rebuild in month one and then lighter upkeep. On Growth, analytics often takes 4 to 6 of the 25 hours, supporting the ads and SEO work in the same plan. On Team, the live dashboard is part of the plan.
- GA4 audit and event plan Starter, 10 h 2.5 h Growth, analytics share about 5 h 1 h
- Tag Manager builds and QA Starter, 10 h 3 h Growth, analytics share about 5 h 1.5 h
- Ad platform conversion tracking Starter, 10 h 2 h Growth, analytics share about 5 h 1 h
- Consent mode and UTM governance Starter, 10 h 1 h Growth, analytics share about 5 h 0.5 h
- Dashboard and monthly report Starter, 10 h 1.5 h Growth, analytics share about 5 h 1 h
Which plan fits your analytics needs
Starter at $990 a month ($841 billed yearly) gives 10 hours with one lead specialist, enough to rebuild tracking for one site and keep it healthy. Growth at $2,290 ($1,946 billed yearly) pairs analytics with ads or SEO across up to four channels, plus a weekly hour report and monthly review doc. Team at $4,990 ($4,241 billed yearly) includes a live GA4 or Looker Studio dashboard, 4 to 6 specialists and marketing lead hours. Enterprise from $9,490 adds custom reporting and a response-time SLA. See every plan on pricing.
How analytics work begins
Pick Analytics in the brief and choose a goal, such as fixing tracking and reporting. The estimate appears straight away, and a written proposal follows by email within 2 business days. In week one you grant access to GA4, Tag Manager and your ad accounts, the specialist runs a tracking check across every key conversion, and you get a short list of what is broken and in what order it gets fixed. Communication stays in writing. The checklist we follow is in the marketing onboarding checklist, and the full process is on how it works.
1. Answer three questions
Pick the channels you need, your main goal and your monthly ad budget. It takes under a minute and needs no account.
2. See your estimate
The estimate shows the recommended plan, total hours, monthly price and the mix of specialists. It is built from typical hours per channel, adjusted for your goal and budget, plus time for coordination.
3. Send the brief
Create an account, confirm your email with a 6-digit code and add your company, website, timeline and anything we should know. You can edit the brief until the proposal arrives.
4. Read your written proposal
Within 2 business days you get the plan, the hours per channel, the specialist roles and a first-month task list by email. Questions go back and forth in writing, and replies arrive within one business day.
5. Start in week one
After you accept, we request access to your accounts, check tracking, agree the first priorities and start the work.
Your properties, containers and dashboards are yours
The GA4 property, Tag Manager container, Looker Studio reports and every ad account stay owned by your business. The specialist is added as a user with the lowest role that does the job, edits are published with version notes so you can see who changed what, and access is removed when the plan ends. Your event plan and UTM sheet live in your shared folder, so the next person who touches tracking starts from documentation instead of guesswork. Online stores can see how analytics supports the other channels on for ecommerce, and software companies on for SaaS.
FAQ
01
Do you migrate or rebuild GA4 setups
Yes. Many properties were created in a hurry and carry duplicate events or missing key events. The specialist audits, then rebuilds the event plan without losing historical data.
02
Do you implement consent mode
Yes. Consent mode v2 is set up with your existing consent banner, tested in Tag Manager preview, and documented so you know what data is modeled.
03
Can you track phone calls and form leads
Yes. Form submissions, click to call and call tracking numbers can be tracked as key events and imported into Google Ads where it helps bidding.
04
Do I need a developer
Most work happens in Tag Manager and platform settings. When a data layer or server change is needed, the specialist writes the exact specification for your developer.
05
What reports will I get
Starter includes a monthly report. Growth adds a weekly hour report and a monthly review doc. Team adds a live dashboard in GA4 or Looker Studio.
Related reading
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