Part time marketing manager for small business by the hour
A part time marketing manager from RemoteMarketer is a named marketing lead who runs your channels for a fixed number of hours each month, with specialists behind them for ads, SEO, email and analytics. You pay for 10, 25 or 60 hours a month instead of a salary, payroll tax and a recruiting fee, and you can change or cancel the plan each month. Most small businesses that search for a part-time hire need someone to own the plan, ship the work and report on it in writing. That is exactly the job this plan covers.
No calls. Month-to-month. You own every ad account.
-
Planning and budget decisions1.5 h
-
Campaign and channel work5 h
-
Tracking and reporting1.5 h
-
Briefing specialists and vendors1 h
-
Written monthly review1 h
What your part time marketing manager does each month
The work is the same list a good part-time employee would own, written down so you can check it at any time.
- Set the monthly marketing plan, the budget split and the two or three goals that matter this quarter.
- Run the channels you picked: Google Ads, Meta ads, SEO, email or social, inside your own accounts.
- Brief and review the specialists who build campaigns, write pages or fix tracking.
- Keep GA4 conversions and UTM rules clean so every report adds up.
- Manage outside vendors you already use, such as a web developer or a designer.
- Send a written report of what changed, what it cost and what happens next.
Part time marketing manager hire or a plan of hours
Hiring a part-time marketing manager as an employee works when you have steady work for 20 or more hours a week and someone in-house to manage them. For most small businesses the trade-offs show up fast. Recruiting takes weeks, one person rarely covers paid ads, SEO and analytics equally well, and when they leave the know-how leaves too. A plan of hours gives you a lead who is accountable for results and specialists for the parts they are strongest at, billed as hours you can see.
| Question | Part-time employee | Freelance marketer | RemoteMarketer plan |
|---|---|---|---|
| Time to start | Weeks of recruiting | Days to weeks | Proposal within 2 business days |
| Skills covered | One person's skills | One person's skills | Lead plus channel specialists |
| Cost structure | Wage, payroll tax, benefits, tools | Hourly or project rate | Fixed monthly hours from $83/h to $99/h |
| Coverage when away | Work pauses | Work pauses | Covered by the team |
| Commitment | Employment terms | Varies | Month to month |
| Account ownership | Yours | Depends on the agreement | Always yours |
-
Time to start
- Part-time employee
- Weeks of recruiting
- Freelance marketer
- Days to weeks
- RemoteMarketer plan
- Proposal within 2 business days
-
Skills covered
- Part-time employee
- One person's skills
- Freelance marketer
- One person's skills
- RemoteMarketer plan
- Lead plus channel specialists
-
Cost structure
- Part-time employee
- Wage, payroll tax, benefits, tools
- Freelance marketer
- Hourly or project rate
- RemoteMarketer plan
- Fixed monthly hours from $83/h to $99/h
-
Coverage when away
- Part-time employee
- Work pauses
- Freelance marketer
- Work pauses
- RemoteMarketer plan
- Covered by the team
-
Commitment
- Part-time employee
- Employment terms
- Freelance marketer
- Varies
- RemoteMarketer plan
- Month to month
-
Account ownership
- Part-time employee
- Yours
- Freelance marketer
- Depends on the agreement
- RemoteMarketer plan
- Always yours
A freelancer can be a good fit for one focused channel. If that is your situation, the comparison on hire freelance marketer goes deeper. For senior strategy only, without execution, see fractional CMO hours.
How a part time marketing manager's hours are typically split
Starter gives 10 hours a month for one or two channels. Growth gives 25 hours across up to four. Early months lean toward setup and tracking, later months toward campaigns and content.
- Planning and budget decisions Starter, 10 h 1.5 h Growth, 25 h 3 h
- Campaign and channel work Starter, 10 h 5 h Growth, 25 h 13 h
- Tracking and reporting Starter, 10 h 1.5 h Growth, 25 h 4 h
- Briefing specialists and vendors Starter, 10 h 1 h Growth, 25 h 3 h
- Written monthly review Starter, 10 h 1 h Growth, 25 h 2 h
Who hires a part time marketing manager this way
- Owners of service businesses who run marketing themselves on evenings and weekends and want it off their desk.
- Ecommerce stores that need ads and email handled every week, not just a launch campaign.
- SaaS and B2B teams whose founder still writes every campaign and needs a part time digital marketing manager to take over.
- Companies between marketing hires that need cover now and a clean handover later.
- Businesses with an agency for one channel that need a part time marketing director to coordinate everything else.
If your work is mostly admin, inbox and scheduling rather than marketing, a general assistant is cheaper than a marketing lead. When the job does need marketing skill, the sector pages for ecommerce, SaaS and local business show how the hours are usually used.
How much does a part time marketing manager cost
A part-time marketing employee in the US is usually paid hourly, and the wage is only part of the bill: employer payroll tax, any benefits, software seats and recruiting time sit on top. Independent marketers commonly bill $75 to $175 an hour for channel work, and senior marketing leads often more. Our plans price the whole package as hours. Starter is $990 a month for 10 hours, an effective $99 an hour. Growth is $2,290 for 25 hours, about $92 an hour. Team is $4,990 for 60 hours, about $83 an hour, and includes up to 6 hours of fractional CMO time. Yearly billing saves 15 percent. The full breakdown of consultant rates is in marketing consultant hourly rate.
Which plan fits a part time marketing manager role
Starter at $990 a month ($841 billed yearly) is the closest match to a few hours a week from one lead who runs one or two channels. Growth at $2,290 ($1,946 billed yearly) is the usual choice when the role covers ads, SEO and email together, with 2 to 3 specialists and a weekly hour report. Team at $4,990 ($4,241 billed yearly) replaces a full marketing hire with a lead and 4 to 6 specialists across all channels. Every plan is listed on pricing.
How hiring a part time marketing manager works here
You send a short brief with your channels, goal and website, and see an hour estimate straight away. Within 2 business days a written proposal arrives by email naming the plan, the hours and the first priorities. In week one your lead gets access to your ad accounts, GA4 and site with the lowest role needed, and starts on the agreed list. There are no interviews or sales calls, and questions are answered in writing within one business day. The full process is on how it works.
1. Answer three questions
Pick the channels you need, your main goal and your monthly ad budget. It takes under a minute and needs no account.
2. See your estimate
The estimate shows the recommended plan, total hours, monthly price and the mix of specialists. It is built from typical hours per channel, adjusted for your goal and budget, plus time for coordination.
3. Send the brief
Create an account, confirm your email with a 6-digit code and add your company, website, timeline and anything we should know. You can edit the brief until the proposal arrives.
4. Read your written proposal
Within 2 business days you get the plan, the hours per channel, the specialist roles and a first-month task list by email. Questions go back and forth in writing, and replies arrive within one business day.
5. Start in week one
After you accept, we request access to your accounts, check tracking, agree the first priorities and start the work.
Everything your marketing manager builds stays yours
Ad accounts, analytics, your site, email lists and every brief and report stay in your name from day one. Access is granted per person and removed when the plan ends, so replacing or pausing the role never costs you your data or your history.
FAQ
01
Can I hire a part time marketing manager without hiring an employee
Yes. On a plan of hours you get a named marketing lead who works a set number of hours each month under a service agreement, so there is no payroll, no benefits administration and no recruiting fee. You can change hours or cancel before the next billing cycle.
02
How many hours a week does a part time marketing manager work
On our plans, Starter is about 2 to 3 hours a week, Growth about 6, and Team about 14 across the lead and specialists. Most small businesses with one or two active channels do well on 10 to 25 hours a month.
03
Is a part time marketing manager the same as a fractional CMO
Not quite. A fractional CMO sets strategy and budget at a senior level and rarely runs campaigns. A part time marketing manager owns the plan and the day to day execution. The Team plan includes both, with up to 6 hours of fractional CMO time.
04
Can a part time digital marketing manager run Google Ads and SEO together
Yes. On Growth the lead covers up to four channels, with a paid ads specialist and an SEO specialist doing the hands-on work and one coordinator reporting to you each week.
05
Do I need to manage the marketing manager myself
No. The lead plans the work, briefs specialists and reports in writing. You approve budgets and priorities and read a monthly review. Your time goes into decisions, not supervision.
06
Is the work done by a remote part time marketing manager
Yes. All work is remote and written, inside your own accounts, with a weekly hour report on Growth and above, so you can see where every hour went.
Related reading
Back to all servicesSee what a part time marketing manager would cost you
Pick your channels and goal and get an hour estimate in under a minute.
Recommended plan
Hours per month
- Monthly
- Yearly, per month
Specialists