Digital marketing packages for small business usually cost $1,000 to $5,000 a month, and the price tells you little until you know how many specialist hours sit behind it. A package that lists "SEO, social and ads" without hours can mean three hours or thirty. RemoteMarketer sells the same work as hours instead: Starter is 10 hours for $990 a month, Growth is 25 hours for $2,290, Team is 60 hours for $4,990 and Enterprise starts at 120 hours from $9,490, all month to month with yearly billing saving 15 percent.
What do digital marketing packages for small business include
A package is a bundle of channels sold at a fixed monthly price. Typical menus pair local or national SEO, Google Ads or Meta ads management, social posting, email campaigns and a monthly report. Published agency pricing pages, such as WebFX, show comprehensive packages anywhere from about $1,000 to $10,000 or more a month, depending on scope and how competitive your market is.
What differs is the depth behind each bullet. "Social media management" can mean 12 scheduled posts with stock images, or a strategist reviewing audiences, creative and results every week. Two packages with the same bullet list and a 4x price difference are usually selling different amounts of time.
Packages by price band
| Monthly price | What it usually covers | Watch for |
|---|---|---|
| Under $1,000 | One channel, often posting or basic local listings | Templates, no ad account work, little reporting |
| $1,000 to $2,500 | One or two channels with light optimization | Minimum terms of 6 to 12 months, ad spend not included |
| $2,500 to $5,000 | Three or four channels, regular reporting | Percentage-of-ad-spend fees on top |
| $5,000 and up | Full program with strategy and content | Check who actually does the work |
-
Under $1,000
- What it usually covers
- One channel, often posting or basic local listings
- Watch for
- Templates, no ad account work, little reporting
-
$1,000 to $2,500
- What it usually covers
- One or two channels with light optimization
- Watch for
- Minimum terms of 6 to 12 months, ad spend not included
-
$2,500 to $5,000
- What it usually covers
- Three or four channels, regular reporting
- Watch for
- Percentage-of-ad-spend fees on top
-
$5,000 and up
- What it usually covers
- Full program with strategy and content
- Watch for
- Check who actually does the work
These bands are rough and come from public agency pricing, so treat them as a starting point for questions, not a quote.
How to compare two package quotes
Ask each agency for the same four things in writing: hours of specialist time per month, which roles do the work, whether ad spend and tools are billed on top, and how long the contract runs. If an agency will not state hours, convert the quote yourself by asking how many people touch the account and how many hours a week each spends.
Then divide. A $2,500 package with 15 hours behind it costs about $167 an hour. A plan at $2,290 for 25 hours costs about $92 an hour. The cheaper-looking quote is not always the cheaper work.
How RemoteMarketer plans convert to cost per hour
| Plan | Monthly price | Hours | Effective rate |
|---|---|---|---|
| Starter | $990 | 10 | $99 an hour |
| Growth | $2,290 | 25 | about $92 an hour |
| Team | $4,990 | 60 | about $83 an hour |
| Enterprise | from $9,490 | 120 or more | about $79 an hour or less |
-
Starter
- Monthly price
- $990
- Hours
- 10
- Effective rate
- $99 an hour
-
Growth
- Monthly price
- $2,290
- Hours
- 25
- Effective rate
- about $92 an hour
-
Team
- Monthly price
- $4,990
- Hours
- 60
- Effective rate
- about $83 an hour
-
Enterprise
- Monthly price
- from $9,490
- Hours
- 120 or more
- Effective rate
- about $79 an hour or less
Hours are allocated each month and do not roll over, so choose a plan you will actually use. Ad spend goes straight to Google or Meta on your own card and is not part of the plan. Full details sit on the pricing page.
Which package size fits a small business
Pick the channel that already produces customers and fund that first. A business with one profitable source, say Google Ads or local search, rarely needs five channels at once. Ten well-used hours on one or two channels often beat a thin spread across six.
- Starter fits one or two channels for a single location or a young store.
- Growth fits a business running ads, SEO and email together, or two to three specialists working in parallel.
- Team fits companies that need all channels, content production and a live dashboard.
Trades and home services have their own mix, covered on marketing agency for contractors. Online stores will find theirs under marketing for ecommerce.
Package or pay as you go
Fixed packages work when your needs are steady. If demand is seasonal, a month-to-month plan where you change hours each billing cycle avoids paying for work you do not need. That is how pay as you go marketing works here, and it is also why contract length belongs on your quote checklist.
What should be your ad budget on top of a package
The package pays for people. Ad spend is separate and depends on your market and the cost of a customer. A practical rule is to set the ad budget from what one new customer is worth to you, then leave room to test. If you want software to place the buys instead of a person, an AI media buyer is one option to compare, though it does not replace strategy, tracking or landing page work.
Red flags in a package offer
- No hours, roles or deliverables in the proposal.
- A contract of 12 months before any results can be seen.
- The agency owns your ad account, domain or analytics, so leaving means starting over.
- Fees that rise automatically as your ad spend rises.
- Guaranteed rankings or lead counts. Nobody can promise these honestly.
Your accounts should stay in your name from day one. For a longer look at contract structures, read what a marketing agency retainer costs.